Canadians baulk at online retailers who lack free return shipping
Tuesday, August 24th, 2010
OK, every country has its own national quirks and characteristics. But when it comes to the wonderful world of Internet shopping, Canadians seem to be suspicious, demanding and even a touch paranoid.
Survey results released by market research company NPD Group Inc. reveals several possibilities as to why Canadians have been slower to jump on the online-shopping bandwagon than their American cousins south of the 49th parallel.
Most significantly, almost 90% of the survey’s respondents admitted that having to pay return shipping costs alone would make them less likely to make an online purchase.
But it doesn’t stop there; 51% said they were anxious about the security of online payment transactions, and 22% said having to create online accounts prior to purchase was enough to put them off.
Personally, I think the more interesting idea is not how many Canadians would baulk at having to pay return shipping costs but the fact that they have to return anything at all.
It makes more sense with clothing. But why would you return books, CDs, cosmetics or sporting goods, for example? Have they gone online shopping without reading the customers’ testimonials? Were they in a hurry?
I would rarely return it, as I’d be more likely to ahem, regift it, or sell it on eBay and chalk it up as a mistake. But maybe I too, would return something if return shipping was free.








