Retailers are always keen to know what they call “consumer spending intentions”.
And if you know what these intentions are, they can give you interesting gift ideas for birthdays – but also for anniversaries, Christmas, engagement and wedding gifts – in fact, any sort of gift occasion where you’re treating someone to a product or service they might buy for themself if they had the extra money. They are in fact, a public gift wishlist.
In a new survey of 1,200 consumers by eBillme which looks at what people would spend their money on once the economy improves (read: when they have some extra money), travel won out as the top way to blow cash, with 52% voting for it. I’d be on a plane too if I had some spare room on my Visa!
So if you’ve got an important gift occasion that you’d like to surprise someone, you probably can’t go wrong with a plane ticket (has anyone actually ever received one as a present?), a gift certificate for a hotel, resort or bed-and-breakfast stay, vouchers toward a cruise, island or spa vacation, or even a gift card for the car rental for the weekend.
Dining out is right behind at 51%. Restaurant gift certificates offer your gift recipient a lot of freedom and a wonderful memory, but most people – especially women – just want a break from cooking. Did you know you can also get gift vouchers for chefs to cook up up a storm at your home – whether for an event, or to help you stock up your freezer?
Third-most popular choice for people to spend their money is clothes and accessories (41%). You’ve probably seen what they wear often enough to give them gift cards for the right sort of retailers. During winter you probably can’t go wrong with fine leather or suede gloves, a soft lambswool sweater, or a pashmina. Summer? Clothes are harder to guess although groovy t-shirts are always fun. I’d think about giving them a huge plush beach towel, a beach bag, a weekend bag or beach umbrella. Who should you buy these for? In the This Should Be No Surprise Department: Almost twice as many women as men (52% vs 30%) want new clothes and accessories.
Just over a third (34%) want to buy electronics. I’d hate to know where to start with that one. Knowing whether they’re Mac or “i” people (iPhone, iPod, iPad) makes life easier. For example, they could be completely stoked to have their favourite image or their business logo turned into a mobile phone cover. And yes, men are twice as likely as women to want to spend their money on electronics.
In fifth place (29%) are concert and movie tickets. You can buy books of 10 vouchers for the movies or shout them a night at the Gold Class/La Premiere cinemas. Concerts provide sooooooo much room for error – do they prefer the sounds of Sinatra or Slipknot? The cost of these can run into hundreds of dollars if the show also happens to be intrastate (eg like when they play at the Hunter Valley vineyards) so if money is an issue you may have to play it safe but dull with iTunes gift cards. A quarter of men and women equally want movies and music so you can’t really go wrong here if you can’t spring for a plane ticket…