Feeling blue? You won’t like gifts that are new or different
Tuesday, March 9th, 2010
Ever felt a bit down and went straight for foods and other items that are old favourites? And on holidays when you were raring to go you were in the mood to try something something new?
US psychologists have confirmed that people prefer items which are tried-and-true that they’re already familiar with (this is not the same thing as items that are regifted, though!) when they’re feeling depressed and that they seek novelty and excitement when they’re happy. In fact, familiar experiences and products are boring when people are in a fantastic mood…
University of California, San Diego psychology professor Piotr Winkielman found that the value of familiarity depends on the context. Familiarity infers safety which is ideal when people feel upset (”comfort” foods like chocolate for break-ups, anyone?) but the same-old, same-old becomes borning when all is going well.
In terms of gifts, this means you need to pay careful attention to the mood and the circumstances of the person receiving the gift.
Anniversary gifts - generally a wedding anniversary is a happy time - give them something unusual to spark some excitement!
Bereavement gifts - this is when you turn up with soup, food, a favourite CD or book - no surprises are appreciated.
Birthday gifts - ooooh…. This depends if it’s a birthday they’re looking forward to (which is generally every birthday for people aged under 21) in which case give ‘em some novelty, but if it’s a “milestone”, they might be a bit upset about the perceived passing of time - give them something familiar…
Christmas gifts - even if it never turns out the way you expect, nearly everyone looks forward to Christmas. Novelty works when people are happy which is why Kris Kringles can be a hit (finding all those weird things under $20).
Engagement gifts - again, give them something fun and new to look forward to.
New baby gifts - this depends… Is it a long-awaited first child? Baby gifts that are really unique are ideal. But what about a couple who’ve just discovered they’re about to have twins (and they already have a child or two)? If they’re feeling stressed about the expense and extra responsibility, perhaps you should choose something they already know and like. Like money.
Valentine’s Day gifts - get fresh by keeping it fresh. Nothing makes a romance get boring faster than the same-old flower and chocolate routine.
Wedding gifts - this is traditionally a very happy time so gifts that are out of the ordinary would be great. Then again if you’re Liz Taylor and you’re marrying yet again, you can add to your place settings.

Thanking people for sending you a gift is THE best way to ensure that they’re willing - even delighted! - to give you more gifts (and not thanking them will offend them no end).
Facebook, Twitter and other social media websites have made it possible for everyone to know about an amazing deal in your neck of the woods or your area of interest.
What will they think of next?!
It’s becoming increasingly common for couples to request cash, not gifts, for their wedding present.

Thinking of giving money to a charity?
Now that our credit card bills are about to arrive(!), January is a great month to have that discussion about money, spending, saving and issues such as gift-giving with your partner. On Friday 22 January there will be a very helpful Venus trine Saturn aspect.