Groupon voucher promotion so popular Gap needs a break
Thursday, September 2nd, 2010
They say a week is a long time in politics, but deal-of-the-day website Groupon can go one better than that.
In a single, chaotic day it sold over 440,000 vouchers, had its server crash in the rush and was forced to post a FAQ section on its site to handle the barrage of questions relating to the 24 hour promotion that was the cause of the melee.
The day in question, Thursday 19 August, must have taken on the dimensions of a stampeding herd of cattle by the time it was over.
The promotion, which was launched nationally across the US, offered $50 vouchers redeemable at any Gap retail outlet for every $25 spent.
Not a bad offer really; 441,000 people must have decided it was worth it. It’s not yet known what Gap itself thinks of the offer, probably because all of its staff are still busy serving the 441,000 customers.
No doubt the promotion is all part of Groupon’s ever-expanding presence in the deal-of-the-day market.
Just be sure to have your credit card greased and ready for the next big juicy offer…








