A new Valentines Day gifts survey has found that while many women receive flowers, what they really want is a romantic weekend away or a personalised gift from their partner.

The online survey by It’s In The Stars found that what women wanted to receive for Valentine’s Day was a weekend away (30.4%), a romantic personalised gift (22.9%) or jewellery (17.6%).

What they’re actually getting are flowers (41.9%), chocolate (14.7%) and personalised gifts (11.0%). While 3.6% had received lingerie, not one woman wanted it as a Valentine’s Day gift.

Of the three age groups, Generation X (31-43 years) was the most likely to receive flowers (55.8%), while Gen Y women (18-30 years) got the personalised romantic gifts (19.0%) and Baby Boomer women recieved chocolate (17.9%).

I’d say that men might get the raw end of the bargain on 14 February as 82.4% of all women spent less than $100 on their last Valentine’s Day gift!

Gen X women are the most likely to spend under $50 (43.1%) but also over $200 (12.1%). Gen Ys stump up for gifts $101-$200 (13.3%) while Baby Boomer women prefer to spend $51-$100 (46.3%).

The top five locations where women bought their Valentine’s Day gifts were department stores (27.0%), specialty/personalised gift websites (16.8%), big box retailer eg Target (13.9%), boutique/specialty stores (10.9%), and supermarket/grocery stores (7.3%).

Women living in rural/regional areas were twice as likely as city girls to buy Valentine’s Day gifts online from a specialty/personalised gift website (25.6% vs 12.1%).

Just over half (52.3%) of all respondents would give their partner a gift certificate for Valentine’s Day.

And finally, the Sun sign voted as the best Valentine’s Day gift-giver was an equal tie between Cancer and Pisces (12.2% each), with Gemini and Aquarius in second place (10.0% each) and followed by Taurus (9.3%).

Aries men are the least likely to have have given a great Valentine’s Day gift (5.0%).

Tags: Aquarius, Aries, Cancer, Gemini, gift certificates, personalised gifts, Pisces, research, romantic gifts, Taurus, Valentines Day

This entry was posted on Tuesday, February 9th, 2010 at 9:40 pm and is filed under Valentines Day gifts, personalised gifts, romantic gifts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.