A new survey by It’s In The Stars about Father’s Day attitudes has found that seven in ten Dads don’t really celebrate Father’s Day, but it’s women (not men) who are upset that their children don’t make an effort.

Of those men who celebrate Father’s Day, they are most likely to want – and receive – personalised gifts relevant to their families. Here’s some of the Father’s Day survey findings:

More women than men are likely to make an effort celebrating Father’s Day 

• 56.4% of women but only 30.0% of men celebrated last Father’s Day with their Dad by giving him a gift and/or sharing a family meal at a restaurant or at home.
• Men are three times as likely as women to overlook or ignore Father’s Day, believing that their father ‘is fine with that’ (17.5% vs 5.1%)

More women than men upset that their kids make little effort on Father’s Day 

• More women than men (52.6% vs 44.4%) say that their kids made a fuss of their father/them on Father’s Day
• Men are twice as likely as women to report that they don’t care about Father’s Day (33.3% vs 15.7%)
• More women than men are disappointed that their children don’t make a fuss of their Dad on Father’s Day (31.5% vs 22.2%).

Most people spend very little on Father’s Day gifts

• Nearly one-quarter (23%) spent nothing on their Dad for Father’s Day while the same proportion spent $25-$50
• Most people (28%) spent $50-$100 on a gift and/or on going out with their Dad for Father’s Day
• One-third (37%) spent nothing at all or less than $25 on a Father’s Day gift
• One in 25 (4%) spend more than $150 on Father’s Day gifts

Women more likely than men to see celebrating occasions with family as important 

• Women outrank men in considering it’s important to celebrate anniversaries, birthdays, Christmas, christenings, engagements, Father’s Day, Mother’s Day and weddings
• Both men and women rank birthdays, weddings and Christmas as the top three occasions – although not in the same order
• Of the eight occasions, men rank Father’s Day in seventh place, with christenings coming in last. Women rank Father’s Day in fifth place, after Mother’s Day.
• Women are far more likely than men to view celebrating/recognising Fathers Day as important (77% vs 46%).

Men most likely to want – and receive – personalised gifts for Father’s Day 

• The best two gift category “matches” in terms of what men wish to receive as a Father’s Day gift and what women intend to give are personalised gifts (17.9% vs 16.6%) which suggests that men are more sentimental about their families than we give them credit for, and a weekend away (5.1% vs 5.5%)
• One in four men (25.6%) want books, CDs or DVDs for this Father’s Day, but only 8.3% of women intend to give them.
• Similarly, 12.8% of men want a special dinner out, but only 5.1% of women plan to give them), electronic gadgets (10.4% vs 5.5%), pampering (10.4% of men want them, but no women plan to give them), clothes (5.1% vs 0%) and sports equipment (7.6% vs 5.5%).
• Very few men (2.5%) want BBQ equipment but 8.3% of women intend to give it, with similar results for sports equipment (2.5% vs 5.5%).

Tags: Father's Day gifts, Fathers Day, gifts survey, personalised gift, research

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