All present? 8 in 10 have given a group gift
Thursday, July 30th, 2009
According to a new survey on group gift practices by Samsung, about eight in 10 people (83% women, 75% men) have contributed money with friends and/or family to purchase a gift together for someone else. Of these, half have group-gifted more than once and expect to do so again during the holiday season later this year.
Most people contribute to group gifts to buy something that on its own is super-expensive (we all chipped in for my sister Kirsten’s enormous, mountaineer-quality pram) or something that the person really wants (which is rarely only $50).
The most popular group gifts are baby gifts (26%), (this is where Samsung comes in) consumer electronics (23%), travel (6%) and home appliances (5%).
And hey, one or two really decent presents are better than a slew of stuff you’re gonna regift (only joking)! This Christmas, according to the survey, nearly 60% said they would prefer to receive one or two more expensive gifts rather than several moderately priced gifts.
The most popular gift-giving occasions in which people choose to group gift include birthdays (42%), baby showers (37%), Christmas (31%) and weddings/engagement (30%). More than two thirds of consumers who group gift do it for their immediate family, while a smaller number of people pool resources for gifts to their co-workers, boss, close friends and extended family members.
Curiously, the survey found that 84% of those earning more than $75,000 have group gifted in the past compared to just 71% of people earning less than $30,000. You’d kinda think it would be the other way around.
Keen to get others together to buy you a decent gift? You might want to try Wishing Well where you can create a registry for friends and family to chip in for gifts for your wedding, birthday, or baby shower.
What are other websites that offer this service ? Let us know with your comments!
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