Personalized gifts popular for birthdays and babies
The latest personalized gifts survey results are in! A new survey by It’s In The Stars on personalized gifts has found the following:
* The top 5 most popular gift occasions on which to give a personalized gift are birthdays, christenings, new babies, anniversaries and Mothers Day
* Jewellery, day of birth and art items are the 3 most popular types of personalized gifts
* The top 3 ways to personalize a gift are by name, day of birth and photography
* Most personalized gifts are given to partners, friends and children
* About 40% of personalized gifts are bought online with Gen Xers the most likely to buy from personalized gift websites
* Most people spend $50 or less on personalized gifts – Baby Boomers spend the most
* Over 60% have given two or more personalized gifts in the last year
* Most people would wait up to 7 days to get something personalized AND delivered to them or the recipient
* Gen Ys are the most likely to make use of a gift wrapping service and to give a gift certificate so the recipient could select their own personalized gift
* Cancerians and Taureans tie as the best gift-givers, voted as the Sun signs known for giving gifts that delight the recipient
For more details visit http://www.itsinthestarsonline.com/verve/_resources/personalized-gifts-survey-findings.pdf
Tags: anniversary gifts, baby gifts, baby shower gifts, birthday gifts, Cancer, christening gifts, gift certificates, personalised gift, research, Taurus, wedding gifts
This is fantastic information! My brothers and I have started an children’s book publishing company that lets parents and relatives choose from a variety of options, such as hair color and skin tone, to insert their child into the story. We will certainly keep all these great numbers in mind when we plan our marketing efforts. Speaking of which, we’d love to be reviewed on your site… hint, hint…
This is valuable information. I must say personalized dolls are growing a trend in personalized gift-giving
Great article and answered many of my questions. On my baby gift idea site, I sell mostly personalized gifts from online personalized gift stores. I helps me understand why those stores sell the most. That people will wait 7 days so they can deliver the gift themselves, is new to me.
As more and more Boomers get online, I hope to see sales leap. But I have found that most purchases are $50 and under.
Great article! Thank you!
Great information for the personalized gift industry. We have seena trend in our personalized gift offerings that exceed the average price per customer as being greater than $50.00 per purchase. There is a lot of very useful information to be taken from your article.
Thank you for providing the information.
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im preparing a personalized shirt for my kids and my honey, this is my surprised gift for them. hope they will love it.
You got a really useful blog. Thanks for sharing your thoughts. Outstanding, Jeremiah Booth @ tinypocketpeople
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