What is CRO or Conversion Rate Optimization


In this modern time, almost all marketing teams are focused on driving traffic towards specific websites. This traffic converts into active buyers, and these active buyers convert into a profit. Once this process starts to work and provide satisfactory results, the marketers start to generate even more traffic in order to achieve even more success and profit. This process is a standard marketing trick, but, there are marketing teams who are focused on getting results from existing traffic. This is the point where CRO or conversion rate optimization comes in.

What is CRO – Conversion Rate Optimization?

Conversion rate optimization or CRO is the process of converting the conversions. In other words, the websites are developed to convert existing visitors into active customers and loyal buyers.

These conversions happen all over the website – the landing page, the homepage, blog, pricing page, and etc. – and all of these can be simply optimized for even more conversions.

So, conversion rate optimization is the method of using user feedback, user experience, and analytics to enhance the performance of the website.

Conversion rate optimization is definitely a great opportunity for web owners as well as marketing teams and you will be surprised by the end effect this process could deliver.

In order to understand this method, let’ sum everything up. CRO is

There are eight areas that businesses need to concentrate on for CRO


Why and When Is CRO Right for Your Website?


If you notice that your website is attracting visitors who are converting into customers, then you should definitely consider CRO as part of your marketing strategy.

Lots of businesses have a limited demand for products and services, which means that it is crucial to make the most out of the traffic you have on your website. There are many helpful tools that can detect the search volume (Google’s Global Market Finder is one of these tools) and give you an idea of the potential customer need and demand. Once you are familiar with your customers’ demands and needs, you will be able to get more out of your website traffic.

Conversion rate optimization is the right method to use for your website as it can increase the chances that visitors that visit your website will complete the buying process and become active shoppers.

There are eight areas that businesses need to concentrate on for CRO:

  • A/B and multivariate testing
  • Using a structured approach

  • Having customer journey analysis

  • Use copy optimization

  • Segmentation

  • Consider customer feedback and online surveys

  • Consider cart abandonment analysis

  • Using integral selection of the above


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